With the advancement of technology and the rise of brand awareness, brand protection activities have become as strategically important as brand creation itself. Companies observe that counterfeit versions of every new product they launch appear in a short time; this situation poses a serious threat to both brand value and consumer safety. Low-quality counterfeit products that may harm human health damage brand image and lead to economic losses worth millions of dollars on a global scale. In response to this need, Esfor Commercial Research, Brand and Management Consultancy Inc. has been providing integrated solutions to multinational and local companies since 2001 in the fields of brand protection, commercial research, security consultancy, and anti-counterfeiting.
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